Abstract

Due to unsafe food and poor diets, people in India face numerous health challenges. Six of the ten risk factors for the burden of diseases are food related. While on one hand the problem of chronic hunger continues unabated and most people lack essential vitamins and minerals, overweight and obesity, continue to be on the rise on the other. Unsafe food and poor diets result in an increase in food-borne diseases, which calls for an urgent action. Aligned with a focus on preventive healthcare of the National Health Policy, 2017 and leveraging synergy with flagship programs like Ayushman Bharath, POSHAN Abhiyaan, Anemia Mukt Bharath and Swasth Bharath Mission, Food regulatory bodies in India, over the past couple of years invested time and effort to create a shared vision for ensuring safe food and healthy diet for all. Eat Right Movement is the drive to share this vision widely with people in a manner that they can relate with and mobilize them to act towards healthier diets to ensure happier lives. The movement has the slogan of Eat healthy, Eat Safe and Eat Wisely. It is implemented through a network of professionals of food and nutrition. The members of the various professional bodies are committed to disseminate the messages of the movement to 130 crore Indians. The campaign is executed through well designed programs targeted at schools, colleges, workplaces, hospitals, houses etc. For each of the targeted segment, suitable protocols are designed.